Our new brand
The College has unveiled a bold, new visual identity.
A new brand for the future
The Royal Australian and New Zealand College of Obstetricians and Gynaecologists (RANZCOG) today unveiled a bold, new visual identity for the College.
With the relocation of the College, and several key strategic projects being developed such as the new College website and the RANZCOG Consumer Network, the College took the opportunity to update its brand to reflect the contemporary environment in which it operates, and to be more instantly recognisable.
The RANZCOG Board approved the new RANZCOG brand which reflects the College as modern and contemporary, acknowledging its past, while also paving a bright path into the future.
The new visual identity helps to position RANZCOG as a progressive leader and an innovator in the Women’s Health sector.
It is important to note that the new branding will co-exist with the current Coat of Arms, which will continue to be used, such as for formal and ceremonial purposes e.g. certificates. The Coat of Arms, which is an important piece of our proud history has NOT changed.
The College’s new branding supports the College to deliver on its vision of excellence and equity in Women’s Health. The College is an inclusive organisation, welcoming of all its stakeholders and the updated branding epitomises this.
The updated branding, which includes a new logo, will be progressively introduced in partnership with RANZCOG’s key stakeholders over the next twelve months.
Updated RANZCOG logo
Our Coat of Arms has served as inspiration for the new branding with the shield, rising sun, and the Southern Cross being incorporated into the new branding.
The shield represents authority, strength and protection. It is universally symbolic of educational institutions and an acknowledgement of prior versions of RANZCOG branding.
The shield is divided into three sections representing: The College (including Staff), its Members and Trainees, and the Community that they serve.
A radiant rising sun suggests the dawn of new life as the sun emerges from night to take its preeminent place in the sky, also reflective of the College’s motto: ‘ab umbris ad lumina vitae’ (from shadows to the light of life).
The six rays of sunlight represent the six values of the college: Excellence, Education, Integrity, Respect, Advocacy and Kindness.
The Southern Cross is a national emblem of both Australia and New Zealand, appearing on the national flag of each country.
The dots forming the Southern Cross represent all cultures and communities across Australia, New Zealand and the wider Pacific region.
The acronym title allows for increased legibility in small scale reproductions, and the stylised font combines both traditional and modern elements to compliment the overall design.
The strapline ‘Excellence in Women’s Health’ brings focus to a key element of the College’s mission, vision and values.
The colour palette is reflective of the Women’s Health sector, creating a feeling of vitality, energy, life force and warmth.
What was the process?
RANZCOG embarked on a plan to review its brand in 2020. Research was undertaken, looking at comparable institutions and departments across the health education sector of both Australia and New Zealand, to better understand RANZCOG’s current position within the industry.
Following the design process and consultation with multiple key stakeholders, the new brand was approved by the RANZCOG Board in 2020.
Why have we changed?
The College previously used the Coat of Arms as its logo. The Coat of Arms is not reflective of the contemporary environment that RANZCOG operates within today. The colour palette does not align with the Women’s Health sector. The overall design of the Coat of Arms is detailed and intricate which does not reproduce clearly on digital platforms, at small scales or in single colour.
The new brand incorporates a new colour palette that aligns with the Women’s Health sector; it maximises opportunities for uniformity and alignment across extensions of the RANZCOG brand; and will be able to be reproduced clearly on digital platforms, at small scales or in single colour.
What happens to our Coat of Arms?
The new branding will co-exist with the current Coat of Arms, which will continue to be used, such as for formal and ceremonial purposes e.g. certificates. The Coat of Arms, which is an important piece of our proud history, has NOT changed.
Why is this important?
The College took the opportunity to update its brand to reflect the contemporary environment in which it operates, and to be more instantly recognisable.
The new RANZCOG brand positions the College as modern and contemporary, acknowledging its past, while also paving a bright path into the future. The new visual identity will reflect RANZCOG’s position as a progressive leader and innovator in the Women’s Health sector.
The College is an inclusive organisation, welcoming of all its stakeholders, and the updated branding epitomises this. It is bold and distinctive brand that stands out and is memorable.
What is our timeline?
You will see the new branding gradually appear from May 2021. We thank you for your understanding as the new branding is rolled out.